Hereford Car Hire Privacy Policy

Data We Gather

We gather and manage various types of personal information, including:

Hereford Information Usage

We utilize your personal information for these key purposes:

• Service Provision in Hereford (Contract Fulfillment):
  • We handle the processing of your vehicle rental bookings and agreements with precision. This includes verifying your identity to confirm you meet our rental criteria. We assist with the vehicle collection and return procedures, as well as managing all payment transactions, including deposits and additional charges.
• Customer Communication in Hereford (Contract Performance and Legitimate Interest):
  • We will send booking confirmations, updates, and essential rental details. We respond to your questions and offer customer support. We inform you about any changes to our services or policies.
• Marketing Permissions in Hereford:
  • We will send you promotional offers, newsletters, and service updates if you have given consent or if we have a legitimate interest. You can opt out at any time.
• Service Enhancement in Hereford (Legitimate Interest):
  • Evaluating website interactions to refine user experience and functionality. Conducting research to improve our vehicle fleet and services offered in Hereford.
• Compliance with Local Laws and Regulations:
  • Meeting local legal and tax obligations. Protecting against fraud and ensuring service integrity. Addressing conflicts and upholding our terms of service.

Information Exchange

Sharing Your Information With Others

• Local Partnerships in Hereford: We collaborate with third-party companies, including payment processors and IT support, to deliver our services. These partners are required by contract to safeguard your data.

We do not share your personal information with third parties.

Data Protection Standards

We employ suitable technical and organizational measures to safeguard your personal information from unauthorized access, modification, disclosure, or destruction. These measures encompass encryption, access controls, secure servers, and routine security evaluations. Nonetheless, it is important to acknowledge that no method of internet transmission or electronic storage is entirely secure.

Data Retention Policy

We keep your personal information only for as long as needed to achieve the purposes for which it was gathered, including compliance with legal, financial, or reporting obligations. The duration for which we retain data will differ based on the specific type of information and the circumstances surrounding its processing.

6. Your Rights Explained

Your rights under UK data protection law in Hereford:

• Access to Your Information: Obtain a copy of your personal information on file.

For rights inquiries, contact us using the information below.

Cookies and Data Tracking

Our website employs cookies and similar technologies to improve your browsing experience, monitor website traffic, and customize content. You can adjust your cookie preferences in your browser settings at any time. This allows you to control your data while using our services.

Policy Changes

This Privacy Policy may be revised from time to time to address changes in our practices or legal obligations. Any updates will be published on this page, accompanied by a new "Last Updated" date. We recommend that you check this policy periodically to stay informed about our privacy practices.

Contact Our Hereford Team

For inquiries regarding this Privacy Policy or our data practices, please reach out: